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How to Lead People to Online Forms from Printed Material

Here are two easy tips to increase online form conversion from paper material: bridge the offline-online gap by allowing people to register for your next event, pay their membership fee, or sign up for your newsletter on the spot from any poster, brochure or printed document.

You are probably aware that you can easily share a form with your user base by email or on social networks using the FormSmarts.com URL that comes with each and every web form. What you may not know is that FormSmarts has two features that allow you to share online forms on printed material.

Using QR Codes & Short Form URLs

You can and should take advantage of the dramatic increase of the number of smartphones and tablets in the last few years to give people a convenient way to access your forms on the spot with their smartphone (or tablet) by either scanning a QR code that will lead them straight to your form or by typing a short URL (for those users that don’t yet have a QR code scanner app on their device).

You’ll find the QR code and short URL (e.g. f8s.co/lqh) of each of your forms in the Form Publishing Options screen of the online form builder.

Printed material where you should consider printing the QR code and short URL of your forms include: posters, invitations, printed newsletters, ads, brochures, job specifications, tags,… and even t-shirts.

Send us a picture of printed media where you use a FormSmarts QR code or short URL and you could win yourself a free Pro subscription! The best three entrants will be chosen on Jul 31, 2012 and will get a 1 year Pro subscription and their picture published on FormSmarts.

Posted on June 25th, 2012 in form builder.
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About the Form Builder Blog

The Online Form Builder Blog is published by FormSmarts, a web form service providing all you need to create a form and publish it online in minutes. FormSmarts makes it easy to build a form and embed it on your site. You can then get form submissions by email or store them on FormSmarts and download an Excel report. Learn more about the many other benefits of FormSmarts.