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How to Lead People to Online Forms from Printed Material

Here are two easy tips to increase online form conversion from paper material: bridge the offline-online gap by allowing people to register for your next event, pay their membership fee, or sign up for your newsletter on the spot from any poster, brochure or printed document.

You are probably aware that you can easily share a form with your user base by email or on social networks using the URL that comes with each and every web form. What you may not know is that FormSmarts has two features that allow you to share online forms on printed material.

Using QR Codes & Short Form URLs

You can and should take advantage of the dramatic increase of the number of smartphones and tablets in the last few years to give people a convenient way to access your forms on the spot with their smartphone (or tablet) by either scanning a QR code that will lead them straight to your form or by typing a short URL (for those users that don’t yet have a QR code scanner app on their device).

You’ll find the QR code and short URL (e.g. of each of your forms in the Form Publishing Options screen of the online form builder.

Printed material where you should consider printing the QR code and short URL of your forms include: posters, invitations, printed newsletters, ads, brochures, job specifications, tags,… and even t-shirts.

Send us a picture of printed media where you use a FormSmarts QR code or short URL and you could win yourself a free Pro subscription! The best three entrants will be chosen on Jul 31, 2012 and will get a 1 year Pro subscription and their picture published on FormSmarts.

Posted on June 25th, 2012 in form builder.
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Why You Should Care About Web Form Usability

Many organizations don’t publish any email addresses on their website because of email spam. On those sites, a contact form is the only way for a visitor to reach the site owner. This should imply that website designers take a lot of care to ensure that web forms are usable by anyone, as email is.

Owing to and more generally web form abuse, many sites now protect forms with CAPTCHAs or other devices meant to prevent automated software from successfully submitting forms.

The accessibility issues associated with CAPTCHAs for visually impaired people are well known, so I’m not going to discuss this further. I’m going to talk here about people fortunate enough to have normal sight and hearing, but who may also have a hard time using web forms.


Many CAPTCHAs systems are difficult to read because they were designed to defeat automated attempts to read the image using OCR. As the designer of a CAPTCHA system, I’ve been trained more than the average web user to reading them. Still, I’m surprised by how often I miss the correct code on the first try. A high level of image obfuscation may be needed for very large websites like Google or Yahoo, for which it is realistic to believe some people would be ready to invest a lot of effort to break the system, given the potential payoff. But it’s very unlikely someone will try to break the CAPTCHA of the average website. So those should at least be easy-to-read and short, if CAPTCHA there has to be.

Not every web user downloads images. More and more people browse the web via cellphones, on which web usage is charged per megabyte. Users are then inclined not to load images to reduce costs. This is even the default setting on some low-end cellphones. Those users won’t see the CAPTCHA.


Audio CAPTCHAs are commonly accepted as a good complement to visual CAPTCHAs for the visually impaired. Besides the technical reasons for not being able to listen to an audio file on a computer (e.g. no sound support, no loudspeakers or earphones fitted), there are also social reasons. First, there are social environments where it may be rude or prohibited. For example in public libraries and open space offices. Second, the web is global and non-native English speakers may not be able to understand what is said in the audio CAPTCHA.


Some websites require JavaScript to be enabled for submitting a form. It may be because JavaScript is needed to (re)load the CAPTCHA, or because it is used for client-side validation and users not supporting it are redirected to an error page.

If very few people still use browsers without JavaScript support on desktop computers, that is not true for browsers on mobile platforms. More to the point, some people actively disable JavaScript. They do so for privacy reasons, or to get rid of ads. We’ve also seen corporate-wide policies to disable JavaScript for security reasons, i.e. to prevent cross-site scripting attacks and sneaky JavaScript redirects. There are surely compelling forces pushing towards JavaScript acceptance to take advantage of rich and interactive AJAX applications, but those users nonetheless exist and shouldn’t be ignored.

Flash Forms

Some web publishers see using Flash forms as a viable option, presumably in an attempt to reduce . Adobe claims Flash reaches 99% of “Internet viewers” (Sept. 2007). What they mean is that 99% of desktop computers in mature markets have the oldest version of Flash (Flash 6) installed. The figure goes down to 93.3% for Flash 9, and only includes six countries. It goes down to 89.4% for users in emerging markets (97.7% for Flash 6). The figure would be more meaningful prorated to the share of web users in each market segment. Still, I find this figure very high given that for people who are not using video-sharing sites, Flash is mainly a technology for displaying obtrusive ads. I feel that Flash ubiquity could drop a lot if browsers had an option to disable it, as they do for Java or JavaScript.

Posted on December 11th, 2007 in HTML form.
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About the Form Builder Blog

The Online Form Builder Blog is published by FormSmarts, a web form service providing all you need to create a form and publish it online in minutes. FormSmarts makes it easy to build a form and embed it on your site. You can then get form submissions by email or store them on FormSmarts and download an Excel report. Learn more about the many other benefits of FormSmarts.