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Show a Form Owner Name on Your Forms

When submitting information via web forms, users may be disclosing personal details, such as their name and email address. When doing so, they need to trust they are disclosing information to the right person or organization.

Increase user confidence and form conversions by letting us verify you own the websites you use with FormSmarts. FormSmarts will then display your verified form owner name on all your forms.

Example: You have built a form with the return URL Once we have verified you own, we'll be able to display on this form a notice saying that the form data recipient is

Website Ownership Verification

To verify your sites, sign in to FormSmarts, and choose the Websites option in the Settings tab.

As part of the verification process, you will be asked to create a file on your web server. Do not remove that file after your site has been verified, since we'll check from time to time if the file is still there.

Frequent Website Verification Problems

Your server doesn't return a 404 "Not Found" error when expected

To verify a website, FormSmarts checks that:
  1. you have placed a file with the appropriate name in the root folder of your website
  2. requesting a non-existing file on your site returns a 404 "Not Found" error
Web standards require that a server returns a 404 "Not Found" error when a user requests a page that doesn't exist. Some hosts set up their servers to behave differently and verification will fail if this applies to you. Please use DNS Verification instead.

Your site URL is a redirection to another URL

When checking, we expect to find the verification file exactly at that URL, not at or FormSmarts robot doesn't follow redirects.

You created a file with an incorrect name or location

  • you used a .htm file extension instead of .html
  • the filename is incorrect
  • you place the file at the wrong location on your server

Is site verification required to create web forms?

No, form owner verification is not required, but recommended. You can create fully functional web forms without verifying your site, but you won't be able to display your site name or logo on your forms.

My website is at but I am asked to verify

For verification purposes, we only consider as a website:
  • domain names (i.e.
  • hostnames (i.e.,
That is because we may use your site URL as the owner of your form. If your website is in a sub-folder like, we won't be able to verify the ownership of your website.

DNS Verification

If you are unable to verify your site with the process describe above, you should still be able to verify your site by adding a record to you site's DNS.

  1. Log in to the DNS admin console for your domain name. The organization managing your DNS is usually your web host or domain name registrar. Large organizations host their own DNS or rely on a specialized provider.
  2. Create a new DNS record
  3. Select TXT as the record type
  4. Under Host or DNS Name, enter, replacing with the site you want to verify. Make sure your site appears exactly as listed in the Settings Tab of the form builder, under Websites
  5. Copy your Site Verification Code from the Settings Tab of the form builder. If the form builder asks your to create a file named syronex857ea2e039c4f0ed.html, your verification code is 857ea2e039c4f0ed
  6. Paste the Site Verification Code under Data or Address
  7. Please wait 10 to 60 minutes for DNS changes to propagate over the internet then click on Verify Site again in the Settings Tab of the form builder.

Note: Do not remove the DNS record once your site has been verified.

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