How to Track the Source of Leads
If you use online forms for lead generation, you will want to know the source of form submissions: from which page of your site a form was submitted, which social network or site the visitor came from, or which marketing campaign led the prospect to you.
You can track the source of leads received via form submissions with the fs_ctxval context parameter, giving it a unique value for each source or campaign you wish to track. In this article, we show you how. If you need help setting this up, let us know.
Example 1: Form Accessed by Its FormSmarts URL
The simplest way to publish a form online is to allow your customers to directly access the form by its FormSmarts URL. To track the source of form responses, create a unique URL for each source or campaign:
- https://formsmarts.com/form/lqh?fs_ctxval=ABC+Conference+2013 (tip: create a QR code with this URL and print it on posters, flyers and stickers)
Example 2: Form Embedded into Your Site
If you manually inserted the code snippet for the same form into multiple pages of you site, follow instructions in this section to track leads. If you added the form to your site template, skip to the next section (for WordPress sites) or the one after (for other template-based sites).
Edit each web page where you embedded the form and locate the code snippet in the HTML source. Add the context value after lay=1 (or lay=2), as in the code highlighted below:
<iframe width="540" height="481" src="https://formsmarts.com/form/lqh?mode=embed&lay=1&fs_ctxval=Summer+2013+Conference+Registration+Page" scrolling="auto" marginwidth="0" marginheight="0" vspace="0" hspace="0" allowtransparency="true" frameborder="0" style="overflow-x:hidden"><a href="https://formsmarts.com/form/lqh">Can't see the form? Click here</a>.</iframe>
Alternatively, grab a fresh copy of the code snippet from the form builder, edit the code as described, then add it to your site in the usual way.
Example 3: Tracking Leads on a WordPress Site
If you added a form to the template of your WordPress site, you can track the URL of the page a form was submitted from with PHP.
- In your WordPress template, replace the form’s HTML snippet by the PHP code below
- Paste the form’s code snipped given by the form builder between the single quotes as shown.
<?php $snip = ''; // Paste form embedding code between single quotes $url = get_permalink(); $re = "/[^\w\s,()\[\]*\/:\-.?]+/"; $ctx = urlencode(substr(preg_replace($re, "", $url), 0, 150)); print(str_replace("mode=h5embed", "mode=h5embed&fs_ctxval=".$ctx, $snip)); ?>
<script> var snip = ''; // Paste embed code here var pth = document.location.pathname; var re = /[^\w\s,()\[\]*\/:\-.?]+/g; var ctx = encodeURIComponent(pth.replace(re, '').substring(0, 150)); document.write(snip.replace("mode=h5embed", "mode=h5embed&fs_ctxval=" + ctx)); </script>
This feature is included with all Business plans. Context data may not contains non-alphanumeric characters other than “()*/:-.? ” and may not exceed 150 characters.