Posts Tagged ‘facebook’
FormSmarts allows you to better engage with your user community by adding a social component to your online forms. The assumption with social networks is that a user is more likely to perform an online action such as filling out a form, registering for an event or sign up for a class if she knows that her friend or colleague has already done so.
Online Forms Get Social
For each form, FormSmarts allows you to set up a message template that will be used to post an update to social networks when the form is submitted. The message can incorporate any information entered on the form.
The user’s expectation when filling out online forms is that the information submitted will only be disclosed to the form owner, and you clearly need to ensure you don’t leak personal information (more about this in the last section). We define two types of input fields on a form. Those which will be populated by information which—taken out context—is so general that it can be safely disclosed, and those which should be kept private. In the example below, we deem First Name, City and Country as public, while all other fields are deemed private.
How to Set Up FormSmarts to Post Twitter Updates
First connect your Twitter account with FormSmarts to allow FormSmarts to post tweets on your behalf. You will be taken to Twitter for authentication and asked to authorize FormSmarts to post updates using your account. You will only need to do this once. Note that FormSmarts will not have access to your Twitter password. Once this is done, Twitter will send you back to FormSmarts.
Next click on Twitter Feed Setup in the Form Details screen of the form builder. Enter a short text using placeholders $1, $2, $3,… where you want the value of the corresponding input field to be inserted. Use $1 for the value of the first input field, $2 for the second, etc., in the order fields appear on the form.
Posting Updates to Your Facebook Wall
When someone submits a form, FormSmarts can post an update to your Facebook wall via the Twitter App for Facebook. First set up FormSmarts to post updates to Twitter as described in the previous section, then add the Twitter App to your Facebook page or profile. We will add native support for Facebook if there is demand—please let us know here. (Note: if you ended up here while looking for information on integrating an online form to Facebook, read this).
Respecting the Privacy of User Information
Protecting the information of your users is of paramount importance. When someone submits his information via an online form, he does it with the implicit understanding that his personal information will not be disclosed.
- Add a privacy note on the form (like on this demo) to ensure people understand that some none-personal information will be posted to social networks. Say what information will be published.
- Make sure you’re using the correct placeholder (e.g. $1, $2,…) in the message template. Remember that $1 will be replaced by the value of the first input field in the order they appear on the form, $2 will be replaced by the value of the second input field, etc.
- If you change the order of fields on the form, don’t forget to update the message template with the correct placeholder name.
- Always test the form after setting up a Twitter feed or changing field order.
To further prevent the leak of confidential information, FormSmarts will not publish Twitter updates for SSL secure online forms, even if this has been set up through the online form builder.
How to Disable a Twitter Feed
If you no longer want FormSmarts to post a Twitter update when a form is submitted, simply erase the message template in the Twitter Feed Setup screen (pictured above) and save changes.
As more users are accessing online forms through a mobile device, we’ve added two ways to share a form with mobile users. Each form now comes with it own QR code and short URL, to be found in the Form Publishing Options screen of the form creator. We’ve also made it easier to embed a form on Facebook.
Why Mobile Users Are Important
- Users are increasingly accessing online forms on the go through their iPhone, smartphone, iPad or other tablet. Recent figures from market research firm IDC suggest that by 2015 more US users will access the Internet through mobile devices than through traditional PCs.
- Online form publishers can and should take advantage of the QR code scanning functionality available on mobile devices to bridge the gap between offline and online content. A QR code is a type of two-dimensional (2D) barcode popular in the mobile industry and for which free scanning apps are readily available for (if not built in) most mobile platforms. By printing the QR code provided by the form builder on ads, posters, fliers, and any paper form or document (mobile tagging), you’re allowing mobile users to access an online form without typing, simply by scanning its QR code with their phone. Avoiding typing is a convenience for users, and it also eliminates the risk of errors when entering the URL.
QR Code vs. Short URL
For those cases where distributing a QR code is not practicable and for mobile users who haven’t yet installed a QR code scanner on their phone or don’t know how to use it, we’ve also made all online forms accessible via a short URL such as https://f8s.co/7kb. If this doesn’t fully eliminate typing, it at least makes typing a form URL a less frustrating experience and shows mobile users you do care. And again, it reduces the risk of making an error when typing the URL.
Linking or Embedding?
FormSmarts supports two ways to integrate a form into your website or blog: linking and embedding. Embedding lets you place the form on your site alongside other content. Linking gives your form its own separate web page. Both have advantages and disadvantages. Many users think embedding the form into their site gives them more control. That’s far from always being the best option.
Embed Short Contact & Feedback Forms Onto your Site
You can embed a contact form, customer inquiry form or short feedback form onto your site without affecting user experience.
Embed a Form When…
- The form is short — 10-15 input fields maximum
- It is self comprehensible and form filling instructions are not needed
There is unfortunately no way to embed a larger registration form or survey onto your site without having a negative effect on user experience. For those forms, simply link to the FormSmarts URL of the form and share that URL (or the form’s shortened URL) on social media.
If you decide to embed a form onto your site, always use the embed code snippet provided by the form builder. Do not embed a form using the FormSmarts URL of the standalone form, even if that appears to work with your browser. This conflicts with security restrictions we’re putting in place and those forms will soon be blocked by modern browsers.
Link to Registration Forms and Other Large Forms
A standalone form almost invariably gives a better, frictionless user experience. In order to protect the security and privacy of their users, browsers impose a growing number of restrictions on embedded content. These restrictions affect a form’s usability when it is embedded on your site.
Link To a Form When…
- The form is long or complex
- The form is accessed both by web visitors and via social media or a mailing list
- The form in intended for a large audience, that may be using a wide range of browsers and devices
- Your audience is likely to fill out the form on mobile device
- You expect a large number of form submissions
- Event registration forms and surveys perform better when accessed by URL on their own page
A word of wisdom: Resist the temptation to systematically embed web forms on your site for irrational reasons “because it gives you more (apparent) control”. Some web forms perform better on their own page.
- Standalone forms accessed by URL load faster and are more scalable
- They are more reliable
- They offer more flexibility
- There are no sizing or other user experience issues
Placing the Embedding Code On Your Site
To embed a form into your website, visit the Forms tab, and click Embed to see the form code.
Copy the HTML code, then paste it somewhere in the HTML source of the
host page on your website or blog. If you’re using an online service like Blogger, that’s
all you have to do. Otherwise, you need to publish the page to your web server.
Changing a Form, Once the Code Is on Your Site
Any changes you make to a form using the form builder will show up straight away on your website. You do not need to update the embedding code. However, as a result of adding more fields, or changing a text box to a larger text area, the frame containing the form may no longer be high enough to fit the form. You will then need to re-publish the embedding code to your site. See the section about Form Sizing below.
Customizing Your Form
You can customize several aspects of your forms in the Form Details screen of your account.
Web Form Sizing
Why Is There Extra Space at the Bottom of the Form?
Forms are contained within an HTML frame (“iframe” for geeks). The frame has a fixed size, which is computed for each form, based on several factors, like the number and type of fields used, and the form layout chosen.
It is necessary to leave room at the bottom of the form for error messages that may need to be displayed during a form submission. That’s the reason for the extra space at the bottom of a form.
Manually Changing the Height or Width of a Form
You can change the size of a web form widget by editing the value of the height and width attributes in the HTML snippet (a.k.a. form embed code) given by the form builder.
We do not recommend changing the height of forms. If you do, remember to allow extra space at the bottom of the form, as discussed in the previous section.
The width of embedded web forms can be resized down to 360px without side-effects, and should degrade well beyond that.
How Do I Get Rid of the Vertical Scrollbar
With time, you may need to add more fields to your forms, but forget to refresh the form HTML code on your site. Since the frame height is hard-coded into the code on your website, the form may no longer fit into the frame, and a vertical scrollbar will then appear. That is not desirable on a usability standpoint, so you are advised to update the code on your site whenever you add new fields, or change a text box to a text area.
Only One Form Per Page
It is against our terms of service to embed more than one form in a single web page.
Embed a Form to a Facebook Fan Page
The easiest way to add a form to a Facebook page is to use the FormSmarts URL that comes with each form. Click on the URL link in the Forms Tab of the form builder to show form URLs instead of embedding code. You may also embed the form into your Facebook page using an FBML Box. See instructions to embed a form to Facebook. Feel free to post your questions in the relevant thread of our forum on FormSmarts’ Facebook page if you need help.